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Brand Asset Valuator Model PowerPoint Presentation Slides

Want to know if your brand has gained more popularity among consumers than your business rivals? Measure this by using our content-ready brand asset valuator model PowerPoint presentation slides. The analysis will give you a clear picture about how many consumers are familiar with your product, if they recognize it, and how it is better than the competitors. This brand equity PPT will guide you on brand marketing, product line, consumer segmentation, research & development, market profitability, competitor analysis and marketing analysis of your brand. Apart from these topics, other topics that are covered here includes brand stature, resonance, company awareness, equity framework and BAV methodology. These Brand Valuation Model PowerPoint diagrams have all the necessary information required for you to determine the brand strength, which is an important indicator of your brand potential and performance. Download our brand asset valuator model PowerPoint presentation to know about your growth potential. Highlight constructive ideas with our Brand Asset Valuator Model PowerPoint Presentation Slides. Acknowledge genuine attempts to improve.
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  • 1. Brand Asset Valuator Model Your Company Name
  • 2. Our Agenda Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda Agenda 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 08 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda Your Subtitle Here WWW.COMPANY .COM 2
  • 3. What is A Brand? WWW.COMPANY .COM 3 Brand INTERNAL CULTURE Hiring Career Path Human Resources CONSUMER SEGMENTATION Pricing + Placement Communication Marketing / Sales Innovation Application New Product Development RESEARCH & DEVELOPMENT Business Expansion Geography Expansion Corporate Strategy PRODUCT LINE Brand=Vision
  • 4. Difference Between A Brand And A Product Product • Solves a consumer problem • Rational connection • Is consumed • Built into routine • Legally protected design Brand • Beats down a consumer enemy • Emotional connection • Is experienced • Becomes life’s favorite ritual • Managed & protected reputation Your Subtitle Here WWW.COMPANY .COM 4
  • 5. What is Brand Equity ? Image & Personality LoyaltyAssociation PreferenceFamiliarity AvailabilityAwareness Your Subtitle Here WWW.COMPANY .COM 5 Brand Equity
  • 6. Branding Approach Your Subtitle Here Brand Plans This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategic Thinking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyze Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inspire Smart Execution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Brand WWW.COMPANY .COM 6
  • 7. Market segments Market size Market share Spending group Competitors Competition influence Customer mix Market Analysis STEP 01 Competitive & Market Analysis WWW.COMPANY .COM 7
  • 8. Target Market (Determine Your Brand's Target Audience) Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here WWW.COMPANY .COM 8
  • 9. Understanding The Target Market Your Subtitle Here WWW.COMPANY .COM 9 Market Segmentation Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Geographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Target Market Size & Growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Serviceable available market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total available market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your market share Your Subtitle Here WWW.COMPANY .COM 10
  • 11. Market Profitability Threat of substitutes Bargaining power of buyers Bargaining power of suppliers Degree of rivalry Threat of new entrants Porter’s 5 Forces This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Porter's Five Forces Tool Helps Assess Market Profitability By Analyzing The Forces Acting Upon It. WWW.COMPANY .COM 11
  • 12. Market Trends Your Subtitle Here WWW.COMPANY .COM 12 0 500 1000 1500 2000 2500 3000 3500 4000 FY05 FY06 FY07 Sales(InThousand) Product 2 Product 1 3,200+ Sales In Texas
  • 13. Key Success Factors Your Subtitle Here Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 Factor 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 13
  • 14. Criteria Revenue Profit Market Share Number of Employee Product Quality Main Activity Competitor A Competitor B Competitor C Competitor D Competitor E Competitor F Competitor G Competitor Analysis Template Your Subtitle Here WWW.COMPANY .COM 14
  • 15. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor Analysis Graph 6.2 5 3 7.6 4.5 5.5 3.5 5 5.6 2.5 0 1 2 3 4 5 6 7 8 Competitior 1 Competitior 2 Competitior 3 Competitior 4 Competitior 5 Brand 1 Brand 2 WWW.COMPANY .COM 15
  • 16. SWOT Analysis Your Subtitle Here Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 16
  • 17. Competitor Positioning Your Subtitle Here -15 -10 -5 0 5 10 15Companygrowth(%) Market share (%) Averagemarketgrowth Gaining market share Losing market share A D C B WWW.COMPANY .COM 17
  • 18. WWW.COMPANY .COM 18 STEP 02 Building Blocks of The Brand Architecture
  • 19. Decide what product or service you are going to offer # 1 Brand Product WWW.COMPANY .COM 19
  • 20. # 2 Brand Mission Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here WWW.COMPANY .COM 20
  • 21. # 3 Brand Vision Your Subtitle Here Brand Vision Desired Future Environment Values Brand Purpose ✓ Desired future environment – how the world will be A better place as a consequence of the brand. Brand Vision Is encapsulated with three main components ✓ Brand purpose – the whole objective of the brand. ✓ Values – the accepted characteristics. WWW.COMPANY .COM 21
  • 22. # 4 Brand Positioning Your Subtitle Here Essence Brand personality Facts Symbols How the brand makes me look How I would describe the product What the product does for me How the brand makes me feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 22
  • 23. # 5 Brand Name Your Subtitle Here Relationship to the master brand How unique are we Name attributes How Descriptive Is The Name? How Will The Master Brand Appear? What Kind Of Conversation Are We Having With The Customer? What Part Of The Story Does The Name Need To Tell? Who Are We Like? Who Are We Different From? How Will We Invest To Tell The Story? WWW.COMPANY .COM 23
  • 24. Symbol This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Letter marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Emblem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Word marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Combination This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 # 6 Brand Identity/ Logo Your Subtitle Here WWW.COMPANY .COM 24
  • 25. # 7 Brand Promise Your Subtitle Here Core Brand Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Global Promise WWW.COMPANY .COM 25
  • 26. # 8 Brand Character Your Subtitle Here Necessity Luxury Expensive Economical Formal Serious Light Casual Exotic Aggressive Discreet Commonplace Hi-tech Industrial Homemade Heritage Ground Breaking Modern Classic Quiet Loud Simple Complex Subdued Bright Black & White Colorful Feminine Masculine Raw Refined WWW.COMPANY .COM 26
  • 27. # 9 Brand Personality Your Subtitle Here Friend Maiden Joker Seductress Rebel Hero WiseKing Mother Dreamer This slide is 100% editable. WWW.COMPANY .COM 27
  • 28. # 10 Brand Emotion There are 16 different emotional connections a consumer will show response to according Barry Feig, world –renowned marketing strategist. Desire to get the best Poverty of time Family value Wish-fulfillment Fun is its own reward Make me smarter Excitement of discovery Sex , love and romance Reinventing oneself Self achievement Desire for control I’m better than you Nurturing response Power, dominance and influence Desire to belong Revaluing WWW.COMPANY .COM 28
  • 29. # 11 Brand Experience Your Subtitle Here Branding Experience Brand strategies • Empowered Consumers • On-demand • Brands Personal Brands • Networked Brands • Dialogue • 24/7feedback,input Focused • Transparent Communication Digital branding • Consumer Behavior • Campaigns • Store Displays • Visual merchandising • Store Windows • Interior Design • Products • Prices Retail design • Local • Lifestyle • Communities • Identities • Human Behavior • Adaptation • Cultural Differences • Goal Communication • User Experience • User-centered Design • Connection With User • Users, emotional Needs Emotional design WWW.COMPANY .COM 29
  • 30. # 12 Brand Quality Your Subtitle Here Customer has not the time or ability to evaluate the quality objectively. Perception of quality is the determinant in the buying decision. Reason to buy Establishing A specific image for A brand (the,premium,excellent) in relation to competing brands and their quality Differentiation /positioning When the perceived quality is high, price may be/ must be accordingly higher Perceived quality enhances profit growth(premium price=quality) Premium price Perceived Brand Quality WWW.COMPANY .COM 30
  • 31. # 13 Brand Pricing Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Low Price Quality of Product Low Superior Quality Value For Money Economical Brand WWW.COMPANY .COM 31
  • 32. # 14 Brand Packaging Your Subtitle Here Ecological Packaging Family Packaging Re-Use Packaging Strategy Policies And Strategic Multiple Packaging Brand Packaging A firm of may make periodic changes in product packaging. It is a kind of packaging strategy in which packages of the entire product line closely resemble one another. It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect the physical environment It is a strategy in which the marketer offers product in such a packaging which may be reuses for other purposes after the product has been taken out of the package or exhausted. It is a strategy in which a number of heterogeneous product are placed and supplied in a single package. WWW.COMPANY .COM 32
  • 33. # 15 Brand Distribution-1 WWW.COMPANY .COM 33 Usa AustraliaChina 30% Brand 1 35% Brand 2 40% Brand 1 45% Brand 2 20% Brand 1 25% Brand 2 Your Subtitle Here
  • 34. # 15 Brand Distribution-2 WWW.COMPANY .COM 34 60% Brand 1 65% Brand 2 Iran 70% Brand 1 75% Brand 2 Mongolia 50% Brand 1 55% Brand 2 India Your Subtitle Here
  • 35. # 15 Brand Distribution Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Oklahoma 30% California 40% Indiana 17%Colorado 36% New York 30% Georgia 22% WWW.COMPANY .COM 35
  • 36. # 16 Brand Association Your Subtitle Here Association 1 Association 2 Association 3 Your Brand Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association AssociationAssociation Association Association Association Association Association Association Association WWW.COMPANY .COM 36
  • 37. WWW.COMPANY .COM 37 STEP 03 The Big Idea
  • 38. What’s Your Big Idea? Your Subtitle Here BIG IDEA BrandConsumer “That help simplify brand messages that makes it easily understood and remembered. The idea must be unique, own-able and motivating. It must gain a quick entry, be layered easily and have longevity over the life of the brand.” WWW.COMPANY .COM 38
  • 39. The Big Idea Model Your Subtitle Here Brand Personality Product & Services Consumer Views Internal Beacon Promise How Well Does The Brand Benefit Connect To The Consumer? Positioning Strategy What Focused Choices does the brand make to drive growth and profits? Brand Plan Story How well does the brand communication their differences and move consumers Communication Freshness How well does the brand stay fresh and on top of trends with consumer? Innovation Experience How well does the brand experience live up to and consistently deliver the promise? Culture & Operations WWW.COMPANY .COM 39 The Brand The Consumer
  • 40. Creating Brand Strategy Roadmap Values Goals Big Idea: We take the guilt out of indulging on a great tasting cookies Promise Strategy Story Freshness Experience • Gray’s challenge, lose sibe in 2 weeks moments • Bonus packs Drive usage frequency • T. V advertising • In store sampling programs • Event sampling program Attract new users • Contract sales team • Listing surge against independents • New sales incentive roll out Driving new distribution points • Taste testing • New advertising • Increased investment Defiance plan Your Subtitle Here Vision Purpose Goals Values WWW.COMPANY .COM 40
  • 41. Connect WWW.COMPANY .COM 41 STEP 04 Marketing Strategy And Communications
  • 42. Internal Communication Strategy Your Subtitle Here Brand communication R & S Top to top services Sales team Problem solvers Shipping Customer service Experience delivery Back room team BrandConsumer Big Data WWW.COMPANY .COM 42
  • 43. External Communication Strategy Your Subtitle Here Big Idea BrandConsumer Social Media Experiential Purchase MediaPaid Media Search Home PageEarned Media WWW.COMPANY .COM 43
  • 44. Communication Plan Template Your Subtitle Here Communication type Medium Frequency Audience Type 1 Type 2 Type 3 Type 4 Type 5 WWW.COMPANY .COM 44
  • 45. Media Plan Template-1 Your Subtitle Here 2017 January February March April May Media 1 6 12 24 1 8 17 22 1 5 18 20 28 4 13 22 26 3 15 20 27 Video Television Cable Television Radio Television Radio Digital Radio Out-of-home Mailbox Mail Displays
  • 46. News Print & Online Newspaper Quarter Page SEM Google Paid Search (Text Ads) Social Media Facebook Twitter Digital Display Local And Network Google Display Network
  • 47. 0 1 2 3 4 5 6 7 8 Distribution Value Growth WWW.COMPANY .COM 47 STEP 05 Monitor Your Brand (Measurement)
  • 48. Brand Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 25% 50% 70% 95%85% WWW.COMPANY .COM 48
  • 49. Brand Performance Dashboard Your Subtitle Here 0 1 2 3 4 5 6 7 8 9 10 12.1+ 10.2+ 8.4+ 7.3+ 5.7+ 3.9+ 1.5+ 1.0+ WWW.COMPANY .COM 49
  • 50. Brand Mentions Your Subtitle Here 2.5 3.5 4.9 5.6 7.2 8.4 2 3 3.2 3.5 3.9 4.4 1.9 2.5 3.5 4.1 5 6.5 1.5 1.9 2 2.9 3.5 4 1 1.2 1.6 2 2.3 3.6 0 5 10 15 20 25 30 Total Benefits the injured Cost of the product Dealers and services Effectiveness of heating issues The product News Comments Blogs Facebook Twitter WWW.COMPANY .COM 50
  • 51. Sentiment Analysis Your Subtitle Here WWW.COMPANY .COM 51 -1000% -2000% -3000% -4000% -5000% 5000% 4000% 3000% 2000% 1000% -6000% -4000% -2000% 0% 2000% 4000% 6000% Sentiment % Benefits for the injured Cost of the product Effectiveness of the product Heating issues Dealers and services 0 1 2 3 4 5 6 7 8 9 10 Total Mentions 8 2
  • 52. Summary Branding Process Implement and evaluate CreateInvolveAnalyseDefine Agree objectives, needs and priorities, Review existing brand research, marketing collateral, brand identity, values - culture, Internal brand con- sultation with staff and management Build strategic brand teamwork (architecture, values, personality, vision)to drive communications, behaviors and positioning Implement brand strategy across organization; ensure alignment between internal and external branding, WWW.COMPANY .COM 52 Your Subtitle Here
  • 53. Brand Asset Valuator Model Icons Set-1 WWW.COMPANY .COM 53
  • 54. Brand Asset Valuator Model Icons Set-2 WWW.COMPANY .COM 54
  • 55. Additional Slides WWW.COMPANY .COM 55
  • 56. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission WWW.COMPANY .COM 56
  • 57. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us WWW.COMPANY .COM 57
  • 58. Meet Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Managing Director JACK LEE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CEO JULIE STAR This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager ANITA SMILE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financial Advisor JOHN DOE Your Subtitle Here WWW.COMPANY .COM 58
  • 59. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal WWW.COMPANY .COM 59
  • 60. Comparison 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here WWW.COMPANY .COM 60 VS
  • 61. Financial WWW.COMPANY .COM 61 99$ This slide s 100% editable. Adapt it to your needs and capture your a
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