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Gender Perception towards Spiritual Health Seekers Satisfaction and Service Quality at Yog Gram, Haridwar

Present study is evaluating gender perception towards treatment and service quality at Yog Gram. Gender is Independent variables categorised in male and female. Dependent variables are patient satisfaction and service quality. Study is based on
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  MRI Publications Available online at : myresearchjournals.com Vol.XV,No.1;June,2019 ISSN0973936X(print)24560936(online) The Journal of Incisive Analysers 1 Evaluating Emotional Quotient and Reactions of Internet Advertisements (With Special Reference to Insurance Ads)   PRAGYA JAROLIYA, DEEPAK JAROLIYA12 Positive Emotions and Investment Decisions: A Conceptual Exploration SUSHILA, ANINDITA CHAKRABORTY 18 The Essentials of Organizational Management: A Study on the Bhagavad Gita MADHURIMA BASU29 Employees' Perception Regarding Performance Appraisal Practices in Insurance Sector; A Case Study of Bharti AXA Life Insurance Company Ltd. PALLAVEE SHRIVASTAVA, PRIYANKA SRIVASTAVA37 Gender Perception towards Spiritual Health Seekers Satisfaction and Service Quality at Yog Gram, HaridwarSUNIL KUMARI42 Inluence of Internal Marketing Practices on Employees' Job Satisfaction in New Generation BanksJOMON JOSE M51 Why Business Schools Must Teach “Arthashastra Related Karma” Lessons? A Study on Awareness regarding Kautilya's Arthashastra  amongst B –School StudentsRAVINDHAR VADAPALLI58 The Impact of Digitalization on Employee Performance In Banking SectorP.R. JEYALAKSHMI , A.S. LAKSHMI RANI66 Impact of Perceived Value on Customer LoyaltySHAILESH PANDITA, SUSHIL KUMAR MEHTA80 Workplace Spirituality vs. Work Life Balance: A Philosophical ApproachNEYHA MALIK, ANOOP KRISHNA SAXENA89 Opportunities of Tourism Related Small Scale Industries in India: In Special Reference to Varanasi  ABHISHEK KUMAR NIGAM, AKRITI JAISWAL, VIVEK KUMAR  Sunil Kumari*Correspondence Email: jiyasunil17@yahoo.com  Abstract  Present study is evaluating gender perception towards treatment and service quality at Yog Gram. Gender is Independent variables categorised in male and female. Dependent variables are patient satisfaction and service quality. Study is based on formative scale and data is collected on deliberate sampling. Analysis is performed using software JAMOVI for computing t-test. Findings include there is signiicant difference found in the perception of spiritual health seekers satisfaction and service quality at Yog Gram. Key words: Health, Seeker, Spiritual, Treatment  Management Insight 15(1) 37 - 41DOI: https://doi.org/10.21844/mijia.15.1.5 Vol. XV, No. 1; June 2019 Gender Perception towards Spiritual Health Seekers Satisfaction and Service Quality at Yog Gram, Haridwar *Assistant Professor, Government College Meham, Rohtak, Haryana Introduction Health is not only attained by physiological aspect but also spirituality, psychology and other factors are related to it are concerned. That’s why muskurana (Smiling) and shukrana (Be thankful) are the two ornaments given by Yog Gram for being healthy. Enjoy with the concerns you are blessed with as well as thankful to god and everybody and everything made by almighty God. Are these spiritual therapies are related to patient satisfaction for male and females present in Yog Gram, is the research question to be answered in this paper. Literature Review Chatterjee and Ramu (2017) in a survey segues into a round table discussion with a distinguished set of women entrepreneurs, academics and scientists on the challenges to the participation of women in Indian innovation and entrepreneurship and how it could be facilitated. Kuamr and Mehrotra (2006) studied the requirement of health study related to complementary and alternative medicine (CAM) and checked the effectiveness of self-care ad found signiicant. Hasan, etal(2001) also found high recurrence of self-awareness using CAM in Malaysian was signiicant. Choi(2017) etal found conventional medicine was managing parallel form and was important in treatment. Farooqui (2016) studied on tumor patients and found that using local herbs were found useful with the treatment as they were claiming cure of sarcoma. Wazaify(2011). studied in Jordon and found herbal use among patients was found commendable. Also Qureshi(2016) estimated the presence of CAM use provided afirmative insolence towards CAM. Kumar, Mamidala Jagadesh(2017) laid impact of happiness with technology advancement. In A  survey, Sharma and Prajapati and Tripathi (2018) presented a state of art over diverse attitudes engaging PM-QPSK skills for accomplishment as well as development of several ophthalmic concert rebukes. Arora M (2018) observed two types of customers. Consequently different proiles have been described. The obtained cluster groups in users are labelled as techno shrewdness and nonengrossed. The above literature review shows that there is gap to study on Gender Perception towards spiritual health seekers satisfaction and service quality at Yog Gram, therefore present study is intended to ill the research gap. Research Methodology: Paper is descriptive. Data used is primary and secondary. Primary data from patients based on structured questionnaire from males and females. Based on selective sampling sample size of 54 is enough as it covers about 25 per cent of population of about 200 patients available. Data analysis is done using open software JAMOVI. Cronbach alpha for internal consistency in statement, Mean, Standard deviation for analysis and t-test is used for validity of results at 5 per cent and 1 per cent level of signiicance. Results and Discussions: Cronbach's α results for patient satisfaction are .815 which shows internal consistency for statement is justiied being >.60. also Cronbach's α for service quality is .860 calculated using JAMOVI also > .60. Scale Reliability Statistics for ConstructsConstructs/Latent variable Cronbach's αPatient Satisfaction 0.815 (4 items)Service quality 0.860 (4 items)Subsequent table shows descriptive related patient satisfaction (PS), service quality (SQ) and Spiritual therapy (Spi). Descriptives for patient satisfaction, service quality and Spiritual Treatment   Gender PS SQ SpiN Male 28 28 28 Female 26 26 26Mean Male 4.15 3.94 4.25 Female 4.09 3.88 4.28Standard deviation Male 0.853 0.436 0.658 Female 0.840 0.668 0.676Vol. XV, No. 1; June 2019MANAGEMENT INSIGHT[ISSN 0973-936X (print); 2456 0936 (online)]38  From above table it is clear that male feels more patient satisfaction (Mean=4.15, SD=.853) than female respondents (Mean=4.09, SD=.840) , male feels more service quality at yog gram (Mean=3.94, SD=.436) than female respondents (Mean=3.88, SD=.668). But that female feels more spiritual treatment (Mean=4.28, SD=.676) than male respondents (Mean=4.25, SD=.658)Ps1: I intend to continue coming to yog gram PS2: I have conidence in recommending yog gram to friends and relatives PS3: I resist inluences for me to switch to other naturopathy centresPS4: Loyalty programmes will make me strongly connected to the yog gram Patient satisfactionDescriptive for Patient satisfaction  Gender Ps1 Ps2 PS3 Ps4Mean Male 4.59 4.56 3.93 3.85 Female 4.32 4.12 3.88 4.28Standard deviation Male 0.636 0.751 1.14 1.03 Female 1.03 1.33 1.27 0 Independent Samples T-Test for Patient satisfaction  statistic df pIintendtocontinuecomingtoyoggram Student's t 1.158 ᵃ 52.0 0.252Ihaveconidenceinrecommendingyoggramtofriendsandrelati Student's t 1.466 ᵃ 52.0 0.149Iresistinluencesformetoswitchtoothernaturopathycentre Student's t 0.137 52.0 0.891Loyaltyprogrammeswillmakemestronglyconnectedtotheyoggr Student's t -1.600 52.0 0.116ᵃ Levene's test is signiicant (p < .05), suggesting a violation of the assumption of equal variances Vol. XV, No. 1; June 201939 Gender Perception towards Spiritual Health Seekers Satisfaction and Service Quality at Yog Gram..  Service Quality My concerns are highly valued by yog gramMy treatment experiences with yog gram has exceeded my expectationsEnvironment at yog gram temperature, light were virtuousThe level of ICT applications in customer service at the yog gram are comprehensive Independent Samples T-Test for Service Quality  statistic df pThelevelofICTapplicationsincustomerserviceattheyoggra Student's t 0.110 52.0 0.913 Environmentatyoggramtemperaturelightwerevirtuous Student's t -0.319 52.0 0.751 Mytreatmentexperienceswithyoggramhasexceededmyexpectat Student's t 1.555 52.0 0.126 Myconcernsarehighlyvaluedbyyoggram Student's t 1.050 ᵃ 52.0 0.299 ᵃ Levene's test is signiicant (p < .05), suggesting a violation of the assumption of equal variances The independent sample t-test for service quality shows that there is no signiicant difference between opinion of male and female regarding the concerns are highly valued by Yog gram (p=.299), treatment experiences with Yog gram has exceeded the expectations(p=.751), Environment at Yog gram temperature, light were virtuous (p=.751) and The level of ICT applications in customer service at the Yog gram are comprehensive (p=.913) at 5 per cent level of signiicance therefore null hypothesis is accepted. Correlation Matrix of spiritual treatment, overall transformation, patients satisfaction and service quality Overall PS SQ Spi Gender Overall Pearson's r — 0.706 *** 0.187 0.757 *** 0.043Correlation Matrix of spiritual treatment, overall transformation, patients satisfaction and service quality Overall PS SQ Spi Gender p-value — < .001 0.142 < .001 0.758PS Pearson's r — 0.093 0.646 *** -0.035 p-value — 0.467 < .001 0.800SQ Pearson's r — 0.243 -0.055 p-value — 0.055 0.692Spi Pearson's r — 0.016 p-value — 0.906Gender Pearson's r — p-value —Note. * p < .05, ** p < .01, *** p < .001 Vol. XV, No. 1; June 2019MANAGEMENT INSIGHT[ISSN 0973-936X (print); 2456 0936 (online)]40 MANAGEMENT INSIGHT[ISSN 0973-936X (print); 2456 0936 (online)]
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