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Know whose problem you solve, and how.

Truth. An organization exists to solve a problem for those who have it. Action. Get Clear Know whose problem you solve, and how. Organizations do, sell, and grow. An organization is: The consciously coordinated
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Truth. An organization exists to solve a problem for those who have it. Action. Get Clear Know whose problem you solve, and how. Organizations do, sell, and grow. An organization is: The consciously coordinated activities of two or more people. Barnard A social group which distributes tasks for a collective goal; from the Greek word organon, derived from the word ergon as we know `organ` meaning a compartment for a particular job. Wikipedia A system of coordinated activities of a group of people working cooperatively toward a common goal under authority and leadership. William Scott The planned coordination of the collective activities of two or more people who, functioning on a relatively continuous hierarchy of authority, seek to achieve a common goal or set of goals. Stephen Robbins 2 Market Always ask, What solution do we provide for whom, and why? Solution Most people relate well to one or two of the three dimensions. It is hard to think in three dimensions. If they can think in three dimensions, it is hard to stay there. 3 Tom s of Maine is clear. Tom s of Maine provides Natural personal hygiene products Global consumers committed to a more sustainable world To get quality products that fit lifestyle and values at a fair price 4 What does provide, for whom, and why? provides 5 What does Big Brothers Big Sisters of Greater Pittsburgh provide, for whom, and why? BBBS provides Professional, quality one-on-one mentoring relationships Children at risk or from singleparent homes in the Washington, Green, and Alleghany counties of southwestern Pittsburgh Increase self-esteem and social & behavioral adeptness; reduce high school dropout rates and African American male prison rate 6 What does the Metropolitan Maryland Office of Maryland Legal Aid Bureau provide, for whom, and why? MMOMLAB rovides Free high-quality civil legal services and advocacy Low-income residents of Howard, Montgomery, and Prince George s County To ensure these residents have access to legal defense in civil cases and a voice with regard to systems that affect the poor. 7 What does Northern Virginia Area Health Education Center provide, for whom, and why? NVAHEC provides Interpretation and translation, interpreter and translator testing, education and training, and consultation services. Healthcare and human services providers (i.e., hospitals, clinics, schools, law offices, law enforcement, etc.) that service non-english speakers. To ensure that non-english speakers receive quality medical healthcare and other essential services. 8 What does American University College of Arts and Sciences provide, for whom, and why? AUCA&S provides Challenging educational programs and opportunities for research, practice, and creative activity in the liberal arts and sciences. American University undergraduate and graduate students and faculty and staff in the College of Arts & Sciences. Grasp the diversity of human experience, achieve intellectual skills to navigate a changing world, and integrate knowledge across disciplines. 9 THE BUSINESS OF THE YMCA OF METROPOLITAN WASHINGTON YMCA provides Facilities, staff, equipment and support to help people exercise and improve their health and well-being for Healthseekers - People who have a desire for a healthier lifestyle in order to Improve the lives of people, regardless of their ability to pay for services, to help them become healthier and happier, mentally, spiritually and physically OAS - YMCA of Metropolitan Washington Keisha Sitney What problem do GAP products solve and for whom? The GAP provides 11 Thank you. Subscribe at
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