of 15

OneSmartServices Solutions to Mall 4.0

It’s no secret that shopping malls are facing multiple challenges, but just what is it they need to do to transform their fortunes and ensure longevity? Fundamental changes in consumer shopping behaviour aside, a new survey has come up with some suggestions.
0 views15 pages
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Documenttranscript
  • 1. 21 OneSmartServices Solutions to Mall 4.0
  • 2. 22 “What happened with our SLA? What’s going with our task force? I’m confused which technology suitable for us…..” The Future of Shopping Malls EXPERIENCE – VERSATILITY - TECHNOLOGY It’s no secret that shopping malls are facing multiple challenges, but just what is it they need to do to transform their fortunes and ensure longevity? Fundamental changes in consumer shopping behaviour aside, a new survey has come up with some suggestions. The fact is that people who used to have to do most of their shopping in a mall, aren’t in that position any more – around half of them say that they do most of their shopping online.
  • 3. 22 “What happened with our SLA? What’s going with our task force? I’m confused which technology suitable for us…..” Why do they even bother still going to malls? Why people spend time at Malls To Buy Fashion They Just Love Options Not Sure Why Well, more than 60% of people go to buy fashion, and say they’re more likely to shop for clothing in a mall than online. Some 39% like the option of having multiple retailers in one place so they can potentially complete several purchases in one location. Trying on and comparing is also a clear advantage malls have over online storefronts. (source: WGSN)
  • 4. 22 “What happened with our SLA? What’s going with our task force? I’m confused which technology suitable for us…..” Mall 4.0 Challenges • Millennials matter: Retailers often cannot keep up with the demands from the tech-savvy, connected, and information-driven group of customers. By 2020, 60% of the world's "millennials" (18-29) will live in Asia. • Omni-channel demands: The customer experience across channels is disjointed, inconsistent, and disconnected. • Mobile: Mobile penetration in the region is increasing, but mobile sales conversion remains low. • Social media — like to buy: Social platforms are still driven as a marketing channel rather than a sales channel. ASEAN is the world's second-largest Facebook user community. • Growing connected ecosystem: Wearables and digital kiosks have extended store ecosystem. Asia/Pacific is currently the largest IoT market in total spending. • Skill shortage: Shortage of trained staff in digital technologies. • Legacy networks: Poor network connectivity causing delayed application performance. • Cybersecurity: Increasing threats of security breaches with the rise in web and mobile shopping channels. • Omni-channel barriers: Difficulty in aggregating customer data across channels because legacy and siloed systems create a barrier in providing a true omni-channel experience. • Scalable architecture: The absence of scalable architecture causes delay in rolling out applications to serve growing customer demands. • Higher infrastructure cost: The increasing IT complexity makes it an expensive affair to run digital initiatives, causing reduced digital competency. Business Challenges Technology Challenges Source: IDC Research
  • 5. 22 “What happened with our SLA? What’s going with our task force? I’m confused which technology suitable for us…..” Omnichannel Engagement Challenges Before Visiting the Mall During the Visit Personalized shopping experience: • Location based promotion info • Guide the path to event/promo After Leaving the Mall Get the Customer to Come back to the Mall: • Learn the Customer preference based on shopping • Smart Customer membership program Get the customer to come to the mall: • Mall events • Mall highlights • Personalized promo info
  • 6. 21 OneSmartServices: We are here to help you Mobile Cloud • OneSmartCloud Analytics • Customer segmentation/ identification • Marketing and campaign management lead generation IoT • Shopper analytics • Traffic Counting • Customer Loyalty Program • Location-based services
  • 7. 2 Case Study: Wifi Analytics
  • 8. 2 Case Study: Wifi Analytics
  • 9. 2 Case Study: Wifi Analytics
  • 10. 22 “What happened with our SLA? What’s going with our task force? I’m confused which technology suitable for us…..” Target Market - Industries Heat Map Provide capture traffic customer Provide information regarding prime spot Visitor Provide Gender information Provide Customer Demographics Provide Customer Social Interest Technology Provide information Customer Gadget Information Provide information Customer behavior
  • 11. 2 Business Benefit for Malls Traffic Flow Prime Spots The heat map also enable Property Management to identify Prime Spots Prime spots may be rented with different pricing to drive more revenues. Location Based Marketing By understanding customers location, it is now possible to do location based marketing. The customer can be provided with marketing information based on where they are. By knowing the heat map, The Mall can design better traffic flow. The improved traffic flow will allow all tenants to benefit from getting traffic of visitors passing by their shops
  • 12. 2 Let’s define the solutions..
  • 13. 22 “What happened with our SLA? What’s going with our task force? I’m confused which technology suitable for us…..” OneSmartServices solutions methodology Strategize Solution Proposal Implementation Maintenance • Understand requirements • Assess existing solution/situation • Know your pain points • Scopes definition • Site survey(s) • Reconfirm survey results for solution candidate vs scopes • Technical solution presentation • Commercial offering • Project implementation• Hardware warranty and maintenance period • Managed services* * if OneSmartConnect- Wireless option is chosen
  • 14. 2 Tell us your requirements..
  • 15. 2 MyRepublic Plaza / GOP 6 Building, Wing B - 2nd Floor Jl. Grand Boulevard, BSD Green Office Park, BSD City South Tangerang 15345, Indonesia. P : +6221-2958-0238
  • Advertisement
    We Need Your Support
    Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

    Thanks to everyone for your continued support.

    No, Thanks
    SAVE OUR EARTH

    We need your sign to support Project to invent "SMART AND CONTROLLABLE REFLECTIVE BALLOONS" to cover the Sun and Save Our Earth.

    More details...

    Sign Now!

    We are very appreciated for your Prompt Action!

    x