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SAWI | SPRI - Session 1 - Digital Communications

1. Digital Communications Yan Luong 2. Agenda ã Digital Landscape ã Content Marketing ã Website Development ã Search Engine Optimization ã Search Engine…
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Documenttranscript
  • 1. Digital Communications Yan Luong
  • 2. Agenda • Digital Landscape • Content Marketing • Website Development • Search Engine Optimization • Search Engine Advertising • Social Media Management • Influencer Marketing
  • 3. THE LANDSCAPE
  • 4. CONTENT MARKETING
  • 5. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive (profitable) customer action.
  • 6. WEBSITE DEVELOPMENT
  • 7. Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience— easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
  • 8. SEARCH ENGINES
  • 9. SEARCH ENGINE OPTIMIZATION
  • 10. Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
  • 11. INFLUENCER MARKETING
  • 12. ONLINE ADVERTISING
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