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Student Recruitment Marketing: A Detailed Discussion on Current Challenges, Best Practices and 2018 Trends. SEMM November PDF

Student Recruitment Marketing: A Detailed Discussion on Current Challenges, Best Practices and 2018 Trends SEMM November 2018 About the SchoolFinder Group The SchoolFinder Group is more than a group of
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Student Recruitment Marketing: A Detailed Discussion on Current Challenges, Best Practices and 2018 Trends SEMM November 2018 About the SchoolFinder Group The SchoolFinder Group is more than a group of websites; we are your digital platform for reaching students. Through opt-in lead generation, marketing, content marketing and other advertising tools, we make it easy to market to the students you are looking for. Our passion for helping students find schools and scholarships has allowed us to develop a community of over 1.4 million students, parents and counsellors. With over 20 years of industry experience working with hundreds of institutions and organizations worldwide, we are the experts in online marketing and recruitment. Partnerships with leading education publications, industry associations and the higher education community allow us to spread our message across Canada, and around the world. SchoolFinder Group Key Platforms HERO v1 HERO v1 HERO v1 Platform Traffic Overview Student Recruitment Marketing Student Recruitment Marketing: A Detailed Discussion on Current Challenges, Best Practices and 2018 Trends Get into the mindset of your fellow marketers and recruiters! Based on survey results taken from professionals in the field, this workshop will examine the current challenges marketers and recruiters face in developing effective strategies, working within budget constraints, staying on top of digital trends and reaching students. This workshop will allow you to explore new concepts, develop ulterior strategies and make connections. Through practical exploration, you ll return to your work setting with new ideas to connect, collaborate, and expand your work. Learning objectives: - Communicate and collaborate in groups to identify effective student marketing strategies - Discuss current challenges and develop solutions for how to address obstacles in student marketing and recruitment - Pinpoint emerging trends and discuss how to best capitalize on them - Identify where areas of your recruitment/marketing budget could be better spent Survey Spring 2018 We surveyed 125 university, college and education recruiters, marketers and admissions professionals. 5 Platform Traffic Overview Recruitment Focus Institution Types 7 Target Segments 8 Recruitment Activities 9 Recruitment Activities 10 Recruitment Activities - $ 11 Recruitment Activities - $ 12 Recruitment Activities Compared 13 Recruitment Budget Allocation Source: 2018 Cost of Recruiting an Undergraduate Student Report, RUFFALO NOEL LEVITZ 14 Recruitment Budget Allocation Source: 2018 Marketing and Student Recruitment Report of Effective Practices, RUFFALO NOEL LEVITZ 15 Learning Objectives 1: What segments do you target? Are you targeting aboriginal and / or transfer students? Events figure prominently in the list of activities. Is this justified? How do you measure ROI? 16 Learning Objectives 1: Compared to US institutions we spend a lot less on traditional marketing and we spend more on digital. Is this justified and how do we measure the ROI on this spend? Purchased lists and lead generation get more budget allocation in the US. Are you purchasing names? Does this make sense? 17 Recruitment Costs Source: 2018 Cost of Recruiting an Undergraduate Student Report, RUFFALO NOEL LEVITZ 18 Recruitment Costs Defined Source: 2018 Cost of Recruiting an Undergraduate Student Report, RUFFALO NOEL LEVITZ 19 Recruitment Staffing Source: 2018 Cost of Recruiting an Undergraduate Student Report, RUFFALO NOEL LEVITZ 20 Recruitment Budgets Source: 2018 Cost of Recruiting an Undergraduate Student Report, RUFFALO NOEL LEVITZ 21 Recruitment Budget Changes Source: 2018 Cost of Recruiting an Undergraduate Student Report, RUFFALO NOEL LEVITZ 22 Digital Budget Spend 23 Learning Objectives 2: Money doesn t grow on trees nor do students! 24 Learning Objectives 2: What does it cost you to recruit a student? Was your budget this year below or above the benchmark? FTE Students Current Budget Deficit (or surplus) X $713 = = = 25 Learning Objectives 2: Was your staffing above or below the benchmark? FTE Students / 100 = Staff Members Current Staff = Deficit (or surplus) = 26 Digital Marketing Objectives 27 Trends in Lead Gen Satisfied 29 Lead Gen Dissatisfied 30 Not Using Lead Gen 31 Digital Marketing Activities 32 Are Display Ads Doomed? 33 Digital Marketing Interests 34 Trends in Learning Objectives 3: What are your digital marketing objectives? Are you using lead generation? If so, how is it going? If not, why not? 36 Learning Objectives 3: Which digital marketing activities are you using? Which would you like to use more of? What are the trends in ? 37 Learning Preferences 38 Marketing Strategy Effectiveness 39 The Largest Challenge 40 Learning Objectives 4: How effective is your recruitment marketing strategy? What are your biggest challenges? 41 Thanks! Get in Touch E: Ph: (416) Toll-Free:
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